PHILOSOPHY

At PROJECT M, winemaking, like life, is an act of purification, stripping away all but the essential.We are intensely motivated to realize potential and to reduce the discrepancies between what is and what could be. We pursue Mastery relentlessly.

It starts in the vineyard. We seek out sites in the Willamette Valley with the potential to be exceptional. We weigh the relative merits of sun, soil, slope, and wind. However, great sites aren't enough. A site's potential can be realized only through well-timed and precise hand labor. Therefore, great vineyards are tended by great farmers.

We reject both trends and traditions with equal zeal. We don't use the word "terroir," preferring "place" instead. We believe "place" contributes to, but is not the purpose of, great wine. Making wine with the primary objective of clearly reflecting its place of origin is a small ambition. At PROJECT M "place" is in service of beauty.

We use internal yardsticks to measure our success. We do not imitate or impersonate by pursuing wines that are "Burgundian," "Alsatian," or "Germanic" in style. We are a Willamette Valley Winery.

Wine is not a naturally occurring phenomenon. Wine is a transitory state within a natural progression from juice to vinegar. Human intervention is as necessary for wine as grapes. At PROJECT M, we approach that intervention with great reverence. Intention and rhythm guide our actions. Our ideology is the creation of things of beauty.

PROJECT M pursues beauty in our Chardonnay, Pinot Blanc, Riesling, Sparkling Rosé, and Pinot Noir through the Four Virtues: purity, precision, transparency, and elegance. We believe wines should be experiences, not objects. Sharing such experiences enriches our lives and creates a better world.

We are not just artisans; we are a business. We believe the future demands business models that, along with "profit," weigh "people" and "planet" in their definition of success.

We love our customers and work to deliver to them more than just exceptional wines. We aspire to be a choice available to them that aligns with their values.

WHAT DRIVES US

MISSION

PROJECT M's mission is to enhance our customers' and stakeholders' quality of life. Beauty is the tool through which we will accomplish this mission. We create wines and experiences that aim to facilitate the shared experience of beauty. Through our business practices and philosophy, we provide an opportunity for "consumption" to be transformed into a responsible act in line with our core values.  

VALUES

DEFINE SUCCESS with three bottom lines: PEOPLE, PLANET, and PROFIT.

BE RESILIENT and build it to last. Our wines, our business, our community, and the productivity of the land should stand the test of time.

SEEK WIN-WIN OUTCOMES. Be a positive force in relationships.

MAKE THINGS TO BE SHARED.  When something is made with intention, its use or consumption becomes an act of sharing.  Sharing, as our parents told us, makes the world better.

PURSUE BEAUTY.  Beauty awakens the soul to act.  Action creates change.

BE KIND. Support acts of kindness and justice.